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Light Up The Night With Glow Bowling And Denny's
courtesy of the BPAA

Bowl in the dark and get 20% off your next meal at Denny's

SPARTANBURG, SC, March 28, 2007 - With "glow bowling" it doesn't matter if you roll a perfect strike or throw an awesome gutter ball; thanks to Denny's, it's all about what you eat after the game that counts. This spring, thousands of bowling centers across the country will reward bowlers of all levels who participate in late night "glow bowling" with coupons good for 20% off a meal or a free dessert at Denny's restaurants.

Denny's, the nation's largest family dining chain and title sponsor of the 2006-2007 Professional Bowlers Association Tour, is teaming up with Strike Ten Entertainment to encourage bowlers of all ages to join in the late night fun. "Glow bowling" is a popular new attraction at bowling centers across the country that features black lights, contemporary music and disco balls to create a fun, hip atmosphere.

"Our partnership with Strike Ten centers gives us the opportunity to introduce our guests to a fun, innovative way to enjoy one of America's classic recreation sports," said Margaret Jenkins, Denny's chief marketing officer. "And, after the game, our guests can enjoy a great meal at Denny's."

Starting March 31, guests who "glow bowl" at any of the participating Strike Ten bowling centers will receive a Denny's coupon good for 20% off an entire meal (with purchase of an entrée and beverage). Guests will also have an opportunity to win a voucher for a free dessert as a prize for winning bowling contests held at each center. Coupons will be distributed through May 6 with an expiration date of May 31, 2007 and can be redeemed at any of Denny's 1,500 restaurants nationwide.

The promotion kicks off just as Denny's is unveiling its newest late night offering, the Sweet & Tangy BBQ Trio. The three dishes feature either BBQ shrimp, chicken strips or chicken wings tossed in a new sweet and tangy sauce, served with celery sticks and ranch dressing.

The coupon giveaway is another in a series of promotions featuring Denny's and Strike Ten, an affiliation organization representing 2,100 bowling centers across the country dedicated to promoting the sport of bowling.

"Teaming up with Denny's gives us a wonderful opportunity to bring together good food and good fun for everyone," said Frank DeSocio of Strike Ten Entertainment. For a complete list of Strike Ten centers across the country, DeSocio encourages consumers to visit www.Bowl.com.

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About Denny's:

Denny's is America's largest full-service family restaurant chain. For more than 50 years, Denny's has been committed to providing guests with quality food, abundant value and a great dining atmosphere. From its "always open" service to its famous Grand Slam® breakfasts, Denny's provides a variety of flavorful food and beverage choices for guests of all ages. For further information on Denny's, please visit our web site at www.dennys.com.

About Strike Ten

Headquartered in Arlington, Texas, Strike Ten Entertainment is the centralized marketing, management, television and licensing company for the bowling industry. STE is the "single source" provider of all corporate sponsorships creating a turnkey approach to marketing the sport of bowling to contemporary adults and children.

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